抑制有害内容传播！YouTube、Twitter 等社交巨头与广告主签协议

据报道，美国大型广告主与社交媒体巨头Facebook、YouTube、Twitter达成协议，社交平台同意采取措施抑制线上有害内容传播。

世界广告主联合会（World Federation of Advertisers/WFA）发布消息称，根据协议，对于什么形式的内容是有害内容大家达成一致，对于如何报告大家也愿意接受相同的标准。

黑人弗洛伊德（George Floyd）之死在美国引起争议，许多人走上街头反对种族主义，一些广告主联合起来抵制Facebook。广告主认为，多年来社交平台将广告与仇恨言论、假新闻及其它有害内容放在一起，明明知道有问题却没有采取足够的措施预防。一些人要求对大型科技公司加强监管，科技公司却处处阻挠。

The death of Black George Floyd caused controversy in the United States. Many people took to the streets to fight against racism, and some advertisers united to boycott Facebook. Advertisers believe that over the years, social platforms have put ads together with hate speech, fake news and other harmful content. They know there is a problem, but they have not taken enough measures to prevent it. Some people want to strengthen the supervision of large technology companies, but technology companies are standing in the way everywhere.

现在社交媒体平台同意让外部审计员对平台的一些行为进行审查，对于广告应该与怎样的内容并排显示，广告主也将获得更多控制权。

虽然已经达成协议，但还有许多具体问题没有解决，不论怎样，签署协议仍然是一大进步。