推特收购屏幕分享社交应用Squad 原平台将于周六停止运营
(Squad宣布停止运营,来源:公司 )
Squad联合创始人兼CEO Esther Crawford在个人网站上确认,包括原公司CTO Ethan Sutin等大部分团队将会并入推特的设计、开发和产品部门,她本人也将领导开发一款交互产品。
对于推特而言,Squad天生的社交属性与平台高度契合。Squad帮助用户在分享手机或电脑桌面的同时视频聊天,主要的用户群体为青少年女性。双方并没有公布收购价格以及Squad应用在关闭后的走向。
在此前的融资阶段Squad曾获得Y Combinato、BBG风投等数十家机构和投资人720万美元投资。疫情期间“宅家经济”成了公司起飞的风口,CEO Esther Crawford在疫情开始之初曾表示公司用户量激增11倍。
In the previous financing stage, square had received $7.2 million investment from dozens of institutions and investors such as y combinatoro and BBG venture capital. During the epidemic period, the "home economy" became the company's take-off outlet. At the beginning of the epidemic, CEO Esther Crawford said that the number of users of the company increased by 11 times.
多少令市场有些担忧的是,推特不喜欢在核心应用外保持其他app的倾向继续出现在了这一笔交易上。2012年推特以3000万美元的价格收购短视频应用Vine并将其关闭,随后见证了TikTok迅速崛起,这也是迄今为止美国社交媒体公司错过的 大风口。
What worries the market is that the tendency of twitter not to like to keep other apps out of the core application continues to appear in this transaction. In 2012, twitter bought and shut down vine, a short video app, for $30 million, and then witnessed the rapid rise of tiktok, which is also the biggest outlet missed by us social media companies so far.
值得一提的是,Squad也是另一家美股社媒公司色拉布旗下开发者工具的早期使用者,大部分的app都依托于这一工具,这或许会对这一服务植入推特平台带来额外的难点。